(Originally published by thisnzlife August 2017:


Just months ago, a girl from New Zealand arrived on the 25th floor of Vogue’s offices, “a sweaty mess” in her handmade knit jumper. She was clutching a rack of woolly garments and fanning herself in New York’s heat, when Anna Wintour stepped out of a lift, and Grace Coddington stepped in.

Nicole Leybourne had just lugged two suitcases stuffed with 20 of her handmade sweaters through the magazine's basement and security. “I was completely flustered,” Nicole says, but editors loved her New Zealand-made knits.

Auckland-based Nicole is The Knitter, a 25-year-old whose oversized sweaters in saturated colours have developed a cult following. These aren’t ordinary knits. Think haute couture, statement jumpers which retail for $769NZD. Her creations are so popular she has a two-month backlog of work.

Nicole devoured YouTube knitting tutorials after falling in love with a yellow knitted sweater scouted while living in Perth. She was ambitious too, her first attempt at knitting was a jumper. Unwearable she admits, its parts never sewn together, but nonetheless a pivotal point in what was to become a business with international demand.

Perth was Nicole’s base between trips to Asia where she modelled on intermittent contracts for four years. She recalls days sweating in a tiny Tokyo shoebox apartment with her roommates and living off homemade banana ice cream. She no longer models, and it’s part of her life she prefers to keep private. “You’re not treated like a human being, you’re just a product. It can feel so unambitious.”

A career in knitting certainly wasn’t foreshadowed at school. At 12, Nicole swindled her way out of a school scarf project by asking her grandma to knit it for her. “I guess that was my first little taste of knitting, even though I didn’t knit it.” A few years down the track at high school she was told her cushion-sewing wasn’t up to scratch, and her teacher advised her not to take textiles again.

Her natural medicine studies are on hold, as she's been flooded with orders for jumpers coming in from the United States, Europe and China. “I kind of always wanted this, but this year it took off and everything kind of happened. I feel very lucky.”


It takes about three 8-hour days to knit a jumper. Knitting is laid out on the kitchen table and she’ll knit with her laptop open listening to Lorde or a Modern Love podcast. Her jumper patterns are homemade. She’s yet to learn to read knitting patterns-- currently abbreviations like k2 and p2 are as meaningless as a foreign language. Demand is growing and Nicole has hired 20 knitters across New Zealand, as far south as Wanaka. Knits are stitched together on laps in squishy armchairs, spread across coffee tables and in front of the wrestling on telly in one case.

Her knitters have become close friends. She’ll often call in to see Denise, 80, in Onehunga to drop off wool, sometimes a bottle of milk. What do a 25-year-old and an 80-year-old have in common? “We talk about our skin conditions.” Denise started knitting when she was five, Nicole says. She grew up near a farm and would pick sheep’s wool off her fence to knit with nails.

Success does turn the rumour mill. Nicole felt particularly hurt by a knitting shop owner who accused her of exploiting old ladies. “My friend went in and the woman said, ‘You’re not going to knit things and sell them like this other girl in Auckland?’” Nicole was shocked. The worst part was that she’d met the shop owner just a month previously and there were no complaints made then. “I don’t want to have that reputation as exploiting knitters, because it’s not true, nor is it very nice and I would never do that.”

An attraction to wool appears to run in the blood. Nicole’s grandfather John Stubbs was one of the first wool agents in New Zealand, calling on sheep farmers from Dannevirke to Ruatoria. John dealt with the raw product, sorting the wool into categories before it was sold. It’s a coincidence, of course, he says, that his granddaughter is involved in the industry. “But she’s on the world stage now, isn’t she."

Nicole sources her materials from sustainable companies – mohair comes from South Africa and chunky sheep’s wool from Peru. Traceability of her materials is something she’s working on. She’d like to use New Zealand wool, but says the merino market has been hard to crack. She feels it may be because her business is still small.

“I was surprised it was so hard. It’s so silly how we live in the land of sheep and I can’t even use New Zealand wool in my designs, but it is what it is. Using New Zealand merino would open up a new market, as handmade New Zealand goods seem to appeal to an overseas market.”

Ironically, Nicole has a strong distaste for the fashion industry. “Unfortunately I fall within it, but I wish I didn’t have to.” She isn’t a fan of hierarchies or snobbery. At the end of the day we’re all the same, she says, “just take off everyone’s clothes and stand nude”.

Recently she packed up and moved to an old beach house in Bethell’s Beach. Thankfully, cardboard boxes don’t get in the way of her profession. She can sit outside under the trees. All she needs is a seat, a ball of wool, and a pair of circular knitting needles.

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